Manila Harbor Center Rebrands as Manila Multipurpose Terminal

AI generated image of the Manila Multipurpose Terminal
Updated Published

The Manila Harbor Center has undergone a comprehensive rebranding effort in 2024, emerging with a new identity, logo, and online presence as it transitions to Manila Multipurpose Terminal.

This significant makeover reflects the terminal's consistent expansion and aims to highlight its integration with International Container Terminal Services, Inc. (ICTSI), its owning and parent entity.

Acquired by ICTSI in 2021, the Manila Multipurpose Terminal has seen remarkable increases in efficiency and productivity, thanks to enhanced procedures and the adoption of cutting-edge technology. This alignment with ICTSI's global operational standards has positioned the terminal to capitalize on emerging opportunities and adapt to the dynamic changes in worldwide commerce.

Phillip Marsham, the ICTSI global director for Manila Multipurpose Terminal, expressed the motives behind the rebranding, stating, “As a subsidiary of International Container Terminal Services, Inc. (ICTSI), we embarked on this rebranding initiative to echo the ICTSI Group’s global standards and industry leadership.”

He further noted, “Manila Multipurpose Terminal embodies a renewed corporate vision that centers on excellence, efficiency, and innovation. Embracing ICTSI’s values, we are excited to move forward to a new chapter in general cargo operations in the Philippines.”

In line with the rebranding, a new logo has been introduced to better align with the ICTSI brand identity, and the terminal's updated website now offers enhanced information and service details for its clientele.

Boasting an annual handling capacity of 10 million metric tons and spanning over 13.2 hectares, the Manila Multipurpose Terminal caters to key sectors such as construction, mining, power, telecommunication, manufacturing, and agriculture. Committed to its pivotal role in national development, the company continues to innovate and evolve to address the changing demands of its market.