Ambassador & ORCA Raise Over £18,000 Through Whale Campaign

A whale's tail lifting out of the ocean
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Updated Published

Ambassador Cruise Line and ORCA have announced that their #AmbassadorForWhales fundraising campaign has generated £18,426 to support ORCA’s work protecting whales, dolphins and porpoises. The initiative ran from October 27 to November 12.

Christian Verhounig, CEO of Ambassador Cruise Line, said: “Our continued partnership with ORCA highlights our shared commitment to sustainability, education and the preservation of the oceans we sail in.”

“We are extremely grateful for the support shown throughout #AmbassadorForWhales. The result demonstrates the positive response from our guests and colleagues and reinforces the value of our partnership with ORCA,” Verhounig added.

“As a responsible cruise line, it is our duty to help protect the incredible wildlife that calls the world’s oceans home while raising awareness among our guests and crew about the importance of protecting marine life. These funds will help the charity continue its important research, conservation and education work as they look to protect whales, dolphins and porpoises for generations to come.”

Steve Jones, ORCA’s director of fundraising and operations, said: “#AmbassadorForWhales has been a fantastic success and we are delighted with the support shown throughout the campaign. Every donation will have a real impact at a crucial time for whales and dolphins, and we are incredibly grateful to everyone who contributed.”

“Ambassador’s commitment to matching donations means that every pound will go twice as far, helping to strengthen our research, education and monitoring programmes,” Jones added.

“Our long-standing partnership allows us to reach thousands of guests each year, and we are proud to continue this important work together with Ambassador.”

According to the company, £9,213 was raised during the campaign and then matched by Ambassador, doubling the total impact. Contributions came through online donations and activities held onboard the Ambience during the 16 night “ORCA CEO Sailing to the Land of the Northern Lights & Scotland,” which departed London Tilbury on October 27.

The voyage featured Christian Verhounig and ORCA CEO Sally Hamilton, who hosted sessions and Q\&A events about their shared conservation efforts.

This CEO sailing is part of a wider lineup of 21 dedicated ORCA itineraries scheduled for the 2025–26 season. Ambassador noted that its work with ORCA also includes supporting the Anti-Whaling Campaign.