NCL Settles $2M Case Over COVID Cruise Marketing

Norwegian Cruise Line has agreed to a $2 million settlement with a group of 12 U.S. states following an investigation into how it promoted cruises during the early phase of the COVID-19 pandemic.

The investigation concluded that in 2020 the company provided misleading messaging about onboard safety and the risks associated with the virus while continuing to encourage bookings. At the same time, a number of passengers experienced difficulties obtaining refunds for canceled voyages.

Since then, Norwegian Cruise Line has issued more than $3 billion in refunds and future cruise credits to affected customers. The new agreement includes financial penalties across several states and introduces tighter controls on how cruises can be marketed.

Authorities involved in the case emphasized the importance of clear and honest communication, particularly during global crises when consumers depend on accurate information.

Under the terms of the settlement, the cruise line must implement improved training for its sales teams and strengthen internal oversight of marketing materials, especially during emergency situations.

The agreement brings closure to a case that began during the height of the pandemic, highlighting the long-term impact of how travel companies managed communication during that time.