MSC Cruises Debuts New Kids & Family Services & Activities

AI generated image of a happy family on the deck of a cruise ship
Updated Published

MSC Cruises is enhancing its children and family program with new onboard services and activities for the summer 2024 sailing season, as announced in a recent press release.

For the first time, the cruise line will provide a care service for babies as young as six months, in collaboration with its long-term partner Chicco. Previously, this service was available only for children aged one and older.

Additionally, MSC Cruises is introducing two new family game shows: "World Quest," a geography-based trivia game, and "Caravaggio," a spy game show focused on art.

The club hours for children aged 12 to 17 have been extended on sea days from 10 am to 1 pm and from 3 pm to midnight. When the ship is docked in port, the club hours are now from 3 pm to midnight.

Parents who wish to spend time with their children in the kids’ clubs can now book a daily slot when all the areas are open. Large family parties are also available throughout the cruise.

Steve Leatham, global head of entertainment at MSC Cruises, stated: “At the heart of our business is family. We love creating unforgettable memories and holidays for everyone, especially for families. That’s why we proudly offer a fleetwide family program of entertainment and activities that resonates with our valued guests. As a father of three boys, I know first-hand the incredible job our youth team does on board, not only in entertaining children and families but also in creating moments that can’t be replicated anywhere else.”

Matteo Mancini, corporate senior manager of kids entertainment, added: “We host more than 600,000 children and teenagers across our entire fleet every year, and we want to make sure every single one of them disembarks having had the best experience. That’s why it’s so important for us to continually listen to their feedback and follow entertainment trends. Music, game shows, digital innovation and trained youth staff are the pillars we turned into reality.”

Families can also enjoy Guinness World Record activities onboard ships like the MSC World Europa, MSC Euribia, MSC Seascape, MSC Seashore, MSC Magnifica, MSC Divina, MSC Meraviglia, MSC Virtuosa, and MSC Grandiosa, where they have the chance to win prizes in a quiz show.

Furthermore, families can engage in children's activities in collaboration with the MSC Foundation and its partners to learn about sustainability initiatives. This includes dedicating one hour each day to environmental topics.