MXP Adds New Chat Feature to MXP365 Digital Guest Journey

Two passengers on a cruise ship looking at messages on their phones
Corporate News Cruise Industry
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MXP has unveiled an upgrade to its MXP365 Digital Guest Journey, introducing a new chat function that allows guests to engage in both private and group conversations through mobile devices, web browsers, or the MXP iTV system available in cabins.

According to the company, the enhancement is designed to make onboard communication smoother, helping guests coordinate plans, share updates in real time, and enjoy a more connected cruising experience.

MXP highlighted several key benefits of the new feature for cruise operators, including:

  • Improved guest experience: Strengthened communication fosters community and delivers a seamless digital journey.
  • Simplified coordination: Guests can organize meeting times, share itineraries, and stay connected throughout their voyage.
  • Private group chats: Families, friends, and travel companions can communicate securely in dedicated groups.
  • Real-time notifications: Automatic alerts keep users updated on new messages.
  • Cross-device continuity: Conversations started on mobile or web can continue directly on MXP iTV in cabins.

The company noted that MXP365 Digital Guest Journey, available as both a cloud-based and on-premise solution, integrates all guest-facing services into a single platform.

This unified ecosystem combines the mobile app, web portal, self-ordering kiosks, digital signage, and interactive TV, creating what MXP describes as a fully connected, end-to-end guest experience.