Avolta Unveils Cutting-Edge Retail on Norwegian Aqua

Avolta has launched a state-of-the-art shopping experience aboard Norwegian Cruise Line’s latest vessel, the Norwegian Aqua.

The ship is equipped with a vibrant retail environment, featuring eight duty-free stores and designated sections for fashion, sunglasses, timepieces, and secondhand luxury items.

Norwegian Aqua's retail lineup includes several groundbreaking additions to the cruise industry. Guests can browse the first-ever standalone Breitling and Tag Heuer boutiques at sea, a dedicated Norqain watch shop, and premium fashion from brands like Bally and Ralph Lauren. Enhancing the upscale selection, a curated range of pre-owned luxury accessories is also available.

For those seeking a more tailored shopping experience, Avolta has introduced digital tools such as the Fragrance Finder and Whisky Finder, which help passengers discover products best suited to their preferences through an interactive and customized journey.

Adding a creative flair, the retail offering also features a limited-edition merchandise collection inspired by the ship’s hull artwork, “Where the Sky Meets the Sea,” created by renowned street artist Allison Hueman. The vibrant abstract design is incorporated into exclusive onboard merchandise, offering guests a collectible and visually striking shopping option.

“Avolta is committed to offering cruise customers the most exciting and innovative store concepts and product assortments,” said Gian Botteri, Head of Cruise Division at Avolta. “We are now inspiring and delighting travellers with an unforgettable shopping experience on the stunning new Norwegian Aqua.”

With this debut, Avolta strengthens its position as Norwegian Cruise Line’s leading retail partner, now operating onboard 18 of NCL’s 19 ships.