Costa Unveils New Careers Video Spotlighting Staff

Costa Cruises has launched a new Costa Careers videoTE) that offers an inside look at the people behind its global operations. Shot at the company’s headquarters in Genoa, Italy, as well as onboard its flagship Costa Smeralda, the video centers on the real individuals who keep the brand running.

Rather than relying on actors or scripted performances, the campaign features genuine Costa employees sharing their personal experiences and career journeys.

The video spotlights team members from a wide range of departments, positions, and cultural backgrounds. It includes both onboard crew and shoreside professionals, from officers and hospitality staff to corporate employees working in Genoa.

According to Costa, the campaign is rooted in authenticity, highlighting colleagues who are passionate about their roles and proud of their career paths. By focusing on real-life stories, the company aims to provide an honest representation of daily life in the cruise industry and the strong sense of teamwork within its organization.

A key theme of the video is the connection between onboard and shoreside teams. It illustrates how different roles, whether at sea or on land, work together to support Costa Cruises’ worldwide operations.

From the decks of Costa Smeralda to the offices in Genoa, the campaign shows that careers at Costa can span multiple environments, offering opportunities both onboard vessels and ashore. The diversity of employees featured reflects the company’s international workforce and the collaborative culture that underpins its success.

Beyond telling employee stories, the Costa Careers video also serves as an invitation to potential recruits. By showcasing the growth, development, and opportunities experienced by current team members, Costa hopes to encourage new candidates to explore careers within the company.