Effy Jewelry to Debut Boutique on Princess Cruises Ship

Effy Jewelry has announced a new partnership with Princess Cruises, unveiling the upcoming debut of the Effy Hematian boutique aboard the Star Princess.

For the first time, passengers on the Star Princess will be able to step into a boutique designed to mirror Effy’s renowned Fifth Avenue flagship - a concept never before introduced at sea. The shop will feature an immersive retail experience showcasing exclusive jewelry collections.

“It’s a true privilege to bring the grandeur of Fifth Avenue to Star Princess,” said Bobby Hematian, president of Effy Jewelry.

“This boutique is about showcasing one-of-a-kind pieces that embody the craftsmanship and passion my father, Effy Hematian, instilled in everything we create. Each piece tells a story of artistry and dedication, and we’re honored to offer our guests the chance to experience that legacy in such a unique way while creating memories that will last a lifetime,” Hematian added.

The boutique will also include a VIP lounge inspired by Effy’s signature teal jewelry box, offering an intimate space for a luxury shopping experience.

“Our longstanding partnership with Effy Jewelry continues to shine as we welcome their stunning new boutique aboard Star Princess, debuting this fall,” said Alfredo Jimenez, Princess Cruises’ vice president of onboard revenue.

“Inspired by its iconic Fifth Avenue flagship, this elevated retail experience reflects our shared commitment to luxury, innovation and unforgettable guest experiences,” Jimenez added.