Holland America Launches New Alaska Moose Shore Excursion

Holland America Line marked National Moose Day with the announcement of a new exclusive Alaska shore excursion, according to a company press release.

The newly introduced experience offers guests a behind-the-scenes visit to the Alaska Wildlife Conservation Center (AWCC), where they can observe moose and other native species living in protected natural environments.

“Seeing wildlife is one of the top reasons guests choose to cruise Alaska,” said Kacy Cole, chief marketing officer for Holland America Line.

“This new shore excursion gives our guests an extraordinary opportunity to connect with moose in a way that is both unforgettable and responsible, working alongside conservation experts to support the animals and the environment they call home.”

Holland America said it remains the leading cruise line for Alaska Wildlife and Wilderness Tours, now offering more than 200 immersive experiences across the region.

National Moose Day is celebrated each year on January 25 and highlights the ecological and cultural importance of moose, the company noted. Created in partnership with AWCC, the “Exclusive Eland & Friends Moose Discovery” tour will debut during the 2026 Alaska cruise season.

The excursion includes a scenic drive along the Seward Highway followed by a guided, behind-the-scenes experience at the conservation center. During the visit, guests learn how AWCC staff support moose health and welfare through daily enrichment activities, diet preparation, behavioral monitoring, and station training.

Holland America said the tour reflects its broader commitment to responsible wildlife experiences and conservation-focused education.

“Partnerships like this allow us to deepen both care and connection,” said Sarah “Howie” Howard, executive director of the Alaska Wildlife Conservation Center.

“This shore excursion invites guests to experience moose up close in a thoughtful way while learning firsthand how exceptional animal care and conservation education support long-term wildlife protection.”

Tour highlights include close-up views of moose habitats, insight into daily care routines, and an overview of AWCC’s conservation, research, and educational programs throughout Alaska. Led by an AWCC naturalist, the experience is designed to be suitable for guests of all ages.

One of the moose guests may encounter is Eland, who arrived at the conservation center in June 2025 after his former facility closed. His name, the Dutch word for “moose,” was chosen by Holland America Line’s social media followers and reflects the cruise line’s Dutch roots.

To support long-term moose care and guest engagement, Holland America Line donated $150,000 to AWCC. The donation will fund ongoing animal care programs and the creation of the Holland America Moose Promenade, an elevated boardwalk overlooking the moose habitat.

Designed in collaboration with AWCC, the boardwalk will provide a safe, accessible, and comfortable viewing area for both visitors and animals. Construction is expected to begin in fall 2026, with completion targeted for the 2027 Alaska cruise season.

Holland America Line has also contributed repurposed wooden benches from the deck of the Noordam and reclaimed mooring ropes from the Westerdam, incorporating elements from its fleet into the conservation center.

The cruise line said it began partnering with AWCC in 2024 and continues to support the nonprofit sanctuary through multiple initiatives.

Guests sailing in Alaska can contribute through onboard purchases, including two specialty cocktails, the Grizzly Bear Hugo’s Spritz and Pip & Jo’s Moscow Moose. Each drink provides a $1 donation to AWCC. In addition, $2 from every Eland plush moose sold onboard and at Holland America Denali Lodge supports AWCC’s mission to protect Alaska’s wildlife through conservation, education, research, and high-quality animal care.