MSC Cruises Enhances Aurea Spa Wellness Experience
MSC Cruises has introduced an upgraded MSC Aurea Spa offering, bringing guests a wider range of wellness, beauty, and personalized treatment options.
The expanded services will be rolled out across the fleet during 2026 and will include IV therapies, aesthetic medicine, AI-supported skin diagnostics, and advanced skincare treatments.
Georg Schmickler, Senior Vice President of Onboard Revenues at MSC Cruises, said: “Today’s travelers are looking for more than a vacation; they want to return home feeling better than when they left.”
Our vision is to create the most complete wellness experience at sea, combining relaxation, beauty, recovery and self-care in one destination,” added Schmickler.
Claudio Saviano, Head of Aurea Spa at MSC Cruises, said: “Our focus is to create an immersive and effortlessly accessible wellness experience at sea, where every element and detail has been thoughtfully designed to help guests relax, recharge and leave feeling renewed, refreshed and revitalized.”
In a press release, MSC said the changes reflect a wider shift in travel trends, with wellness tourism now among the fastest-growing areas of the global travel market.
New features of the MSC Aurea Spa experience include:
Medical Wellness Treatments
Launching on selected ships from summer 2026, beginning in North America, these services will include IV therapy, aesthetic injectables, dermal fillers, and permanent make-up carried out by licensed professionals.
Advanced Skin Treatments
Guests will be able to access hydro-microdermabrasion technology and skincare treatments using products from Opatra London.
AI-Powered Skin Analysis
Personalized skin assessments will provide tailored treatment advice and product recommendations.
Japanese Head Spa
This scalp and hair ritual is inspired by traditional Japanese wellness practices.
Restorative Tea Service
A specially selected menu of wellness teas from Team Dr Joseph will be available before or after treatments.
Additional new features include professional teeth whitening, barbering services, ear piercing, and exclusive welcome gifts containing selected products and amenities.