PromoAção Launch New Season of Themed Cruises for 2025, 2026

PromoAção Eventos held a press conference onboard the MSC Preziosa on Sunday to introduce its lineup of themed cruises for the 2025 to 2026 season.

The Brazilian company has chartered the ship for 45 days and will operate 14 themed sailings running through early January.

Ahead of the first departure, a large stage was constructed on the Preziosa’s pool deck to host performances by Brazilian singers and bands. The 140,000 ton ship remained in Santos for two days while crews completed the temporary setup around the clock.

Featuring artists from the sertanejo music scene, the opening themed cruise reportedly sold out before it set sail from Santos on Nov. 15, 2025.

“Our purpose is to elevate the fan experience to a new level,” said PromoAção Managing Director Bruno Ribeiro.

“More than just shows, we deliver community, emotion and a high-standard, safe, comfortable structure with international-class entertainment,” he added.

The company will also run 13 additional themed voyages, including a New Year’s Eve music festival cruise. This four night itinerary will feature performances by local artists and a call in Copacabana for Rio de Janeiro’s well known fireworks show.

“Music has always been my passion. And the sea, my refuge. Uniting these two worlds was the way I found to share this magic with all our passengers,” said PromoAção President Eduardo Cristófaro.

The first cruise of the season also marked the beginning of a new collaboration with the Rio de Janeiro State Government. PromoAção said it will work with the state to align its sailings with regional tourism plans.

“Themed cruises represent a great opportunity for Rio de Janeiro’s tourism,” Tutuca said, noting that PromoAção expects to make 29 calls in the state during the season.

He added that the visits, which include stops in Rio de Janeiro, Búzios and Angra dos Reis, are projected to contribute significantly to the local economy.

“It is a strategic action that reinforces tourism as one of the main drivers of Rio de Janeiro’s economy,” Tutuca said.