Cunard Unveils Bold New Campaign to Redefine Cruising
Cunard has unveiled a striking new global brand campaign under the bold slogan: “Why cruise when you can Cunard”.
Produced by Supernova—the creative studio of media agency the7stars—the campaign features a dramatic 60-second flagship film directed by Christian Larson. The short invites discerning travelers to discover Cunard’s signature mix of sophistication, timeless design, and refined luxury, according to a statement released by the company.
Narrated by acclaimed actor Richard E. Grant, the film is elevated by his unmistakable voice and theatrical delivery, capturing the essence of British refinement.
With its artistic black-and-white cinematography, the film follows a commanding female protagonist as she immerses herself in Cunard’s world. Her journey moves from the resort-style charm of a poolside lounge to the majestic atmosphere of the Grand Lobby, and finally to the vintage allure of the Chart Room cocktail lounge. The experience concludes with the brand’s hallmark Transatlantic Crossing, making landfall in New York.
Katie McAlister, President at Cunard, shared: “Cunard is more than a cruise – it’s a rare opportunity to pause, reflect, celebrate and view the world from a different perspective. As we celebrate our 185th anniversary this year, our luxury heritage and the spirit of what makes a Cunard voyage so special is brought to life with bold storytelling and cinematic beauty in this campaign. We’re incredibly proud of the result and are looking forward to seeing how audiences across the world connect with it.”
Barnaby Girling, Executive Creative Director at Supernova, added: “Cunard deserves to take its place amongst the great luxury brands of the world. There really is nothing else that matches the attention they pay to heightening every facet of ocean travel. We set out to create a campaign to celebrate their iconic status while at the same time expressing a style and sense of liberation reserved exclusively for those who choose ‘To Cunard’.”
The campaign debuts in the UK today, running alongside high-profile shows such as ITV’s Shardlake and Channel 4’s Celebrity Gogglebox. Aimed at an upscale audience, the campaign spans AV placements across premium drama, live sports, and high-engagement TV slots. Additional support comes from BVOD, SVOD, print, digital, and online video content, including Meta-targeted segments. The global rollout, including the U.S., is scheduled to begin next month and will continue through September 21.