Princess Sets Guinness Record for Margarita Sales

A Margarita cocktail served with ice and a wedge of lime
Corporate News Cruise Industry
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Updated Published

Princess Cruises has earned a new Guinness World Records title after selling the highest number of margaritas within an eight-hour period, the company announced in a press release.

During a celebration onboard Regal Princess, guests purchased 3,410 handcrafted 24K Margaritas made with Pantalones Organic Blanco Tequila, surpassing the previous record of 2,728 drinks.

“You could feel the celebration in every bar of Regal Princess as Princess Cruises made history with a new Guinness World Records title for most margaritas sold in eight hours,” said Thomas Bradford, official adjudicator from Guinness World Records.

The record-breaking event took place on February 17 while the 3,560-guest Regal Princess was docked in Cozumel as part of a seven-day Western Caribbean sailing from Galveston, Texas.

The achievement also aligned with another milestone for the cruise line: more than 1,038,197 24K Margaritas sold between January 1, 2025, and January 7, 2026.

The 24K Margarita is the brand’s top-selling signature cocktail and is prepared exclusively using Pantalones Organic Blanco Tequila, Cointreau, Grand Marnier, margarita mix, and served over ice in a glass with a salted rim.

“Pantalones serves our guests a spirit of joy, storytelling, and easygoing adventure that mirrors the Princess onboard experience,” said Sami Kohen, Princess Cruises Vice President of Food and Beverage. “Celebrating one million 24K Margaritas and making history with a Guinness World Record title on National Margarita Day, captures the incredible spirit and enthusiasm our guests brought to create this unforgettable moment at sea – and now, they’ll forever be part of this unforgettable chapter in Princess history.”

The one-million-margarita milestone comes just over a year after Princess Cruises partnered fleetwide with Pantalones Organic Tequila in October 2024. Camila and Matthew McConaughey, co-founders of Pantalones, shared a video congratulating Princess Cruises, its crew, and its guests on the record-setting accomplishment.