Royal Caribbean To Open Santorini Beach Club In 2026

Royal Caribbean Group has unveiled plans for a new private destination in Santorini, continuing its strategic expansion of unique vacation experiences across the globe.

The company announced that the Royal Beach Club Santorini is set to open in the summer of 2026, offering guests from Royal Caribbean and Celebrity Cruises an exclusive island experience inspired by the charm and beauty of the Aegean.

In its statement, Royal Caribbean Group said it is focused on expanding its “unrivaled portfolio of destinations and experiences,” emphasizing its commitment to “deepening its competitive moat, strengthening its vacation ecosystem and creating new ways to deliver extraordinary vacations that resonate with guests.”

“Expanding our Royal Beach Club Collection to include Santorini – one of the world’s most popular and beautiful locations – is a bold step forward in growing our vacation portfolio from two to eight by 2028, giving guests more ways to have unforgettable experiences with us,” said Jason Liberty, president and CEO of Royal Caribbean Group. “We’re thrilled to connect guests with Santorini’s gems – from its iconic villages to the Aegean Sea’s famous beach club culture – creating a balanced, authentic island experience.”

Michael Bayley, president and CEO of Royal Caribbean International, added: “Santorini is an incredible destination that our guests love to explore, and with this new beach club, we are able to bring the best of what the island has to offer with the signature service Royal Caribbean is known for.”

According to the company, the beach club will be part of an “Ultimate Santorini Day,” giving guests the chance to experience both the island’s cultural highlights and its relaxed coastal atmosphere. Visitors will be able to explore Santorini’s iconic whitewashed buildings and blue-domed churches in Oia, stroll through Fira’s boutique shops and cafés, and then unwind at the new beach club overlooking the Aegean.

The launch of Royal Beach Club Santorini follows the debut of the first Royal Beach Club in The Bahamas this December. With this addition, Royal Caribbean Group continues to expand its collection of private and exclusive destinations, which already includes the award-winning Perfect Day at CocoCay. By 2028, the company aims to grow its land-based offerings from two to eight destinations worldwide.