StarCruises Launches TCM Wellness Festival at Sea

StarCruises has announced a collaboration with Guangdong Broadcasting Network’s Greater Bay Area Satellite TV to introduce the Traditional Chinese Medicine (TCM) Maritime Culture Festival aboard the Star Voyager. Themed “Vibrant Games, Healthy Navigation,” the festival combines cultural heritage with holistic wellness at sea.

“We are excited to partner with Greater Bay Area Satellite TV to bring TCM wellness to the seas,” said Michael Goh, president of StarDream Cruises.

“This unique integration of culture and healthy living reflects our commitment to offering experiences that go beyond expectations, and we will continue creating themed voyages that enrich our guests’ journeys,” Goh added.

A spokesperson from Greater Bay Area Satellite TV said the initiative “aims to explore new pathways for integrating traditional culture with modern lifestyles,” emphasizing the goal of promoting health awareness through accessible cultural experiences.

The collaboration marks a new chapter in cruise tourism by weaving TCM traditions into the onboard experience. Guests will enjoy a voyage that blends wellness, culture, education, and sightseeing in an immersive maritime setting.

The Maritime Culture Festival will be available on two itineraries aboard the Star Voyager — a five-night Halong Bay–Da Nang–Sanya sailing departing October 19, 2025, and a five-night Boracay–Coron cruise departing November 9, 2025.

During the voyage, guests can take part in morning Baduanjin qigong sessions, attend interactive wellness talks led by renowned physicians, and receive ear acupressure or meridian massage treatments.

A highlight of the event will be the “Medicinal Food Homology” banquet, jointly designed by TCM practitioners and the ship’s master chefs, showcasing dishes that emphasize balance, nutrition, and the healing principles of traditional Chinese medicine.

With this partnership, StarCruises continues to pioneer themed voyages that promote cultural appreciation and well-being on the open sea.