Survey Finds Cruisers Favor Mid-Size Ships Over Mega-Ships

While ever-larger vessels continue to dominate new cruise ship launches, recent research suggests many passengers prefer ships that are more moderately sized.

A survey conducted by travel agent cruise.co.uk involving nearly 700 passengers found that ship size plays a significant role in booking decisions.

Cruisers have had no shortage of options when it comes to large ships, with new vessels such as MSC World America and Royal Caribbean’s Star of the Seas entering service this year, each accommodating more than 4,000 guests.

Despite this, cruise.co.uk’s findings show that only nine percent of respondents favor these mega-ships.

Mid-size vessels, generally carrying between 1,001 and 2,500 passengers, proved to be the most popular choice, with 41 percent selecting them for their 2026 cruise plans.

Large ships with capacities above 2,500 guests were preferred by one-third of respondents, while around 15 percent said they favor smaller vessels.

New large ship debuts this year also include Star Princess and Celebrity Xcel.

The research also examined what motivates travelers to book a cruise. Visiting multiple destinations emerged as the top reason, cited by 39 percent of those surveyed.

Value for money influenced 20 percent of respondents, while 10 percent said onboard facilities and relaxation options were key factors. Only six percent indicated they were booking to mark a special occasion.

Lower entry fares or promotional offers would encourage 28 percent of travelers to book, while an additional 24 percent said all-inclusive pricing would make them more likely to commit.

The Mediterranean ranked as the most popular destination for UK travelers planning a 2026 cruise, chosen by 25 percent of respondents. The Caribbean followed with 20 percent.

Northern Europe attracted 11 percent, while Asia appealed to eight percent. Australasia was selected by seven percent of those surveyed.

Tony Andrews, managing director of cruise.co.uk, said: “The strength of demand for both classic Mediterranean sailings and long-haul itineraries shows just how broad the appeal of cruising has become.

“As we look ahead to 2026, travellers can expect more ships, more choice and more ways to tailor a cruise to their preferences. The market has never offered so much variety - there really is something to suit every taste and budget.”