Jamaica Reaches 300,000 Visitors as Tourism Rebounds Strongly

The Jamaica Tourist Board has announced that the country has surpassed 300,000 visitors following Hurricane Melissa, a milestone Tourism Minister Hon. Edmund Bartlett credits to the nation’s recovery strategy.

Bartlett also confirmed that Jamaica successfully met its goal of restoring tourism operations by December 15, marking a turnaround just six weeks after the storm.

“Our recovery has exceeded expectations,” said Bartlett. “Jamaica is not just back; we are stronger, more resilient and more committed than ever to delivering the authentic Jamaican experience our visitors know and love.”

He added that the dedication shown by tourism workers, many of whom faced personal hardship after the hurricane, reflects the true spirit of Jamaica. “This has truly been a collaborative effort. Hotels, attractions, transportation providers and government agencies have worked around the clock to ensure that Jamaica is ready to welcome our guests.”

Bartlett emphasized that each visitor plays a direct role in helping local communities rebuild and recover. Director of Tourism Donovan White echoed that sentiment, stating, “The best way to support Jamaica is to visit Jamaica. We are ready to deliver unforgettable experiences while showcasing the incredible strength and hospitality of the Jamaican people.”

According to the board, tourism contributes more than 30 percent of Jamaica’s GDP and supports roughly one-third of all jobs on the island.

Jamaica welcomed 4.3 million visitors in 2024, and officials remain confident that the sector will achieve full recovery by December 2026.