Norwegian Bliss Ends Jersey Boys Broadway Production

Norwegian Bliss will no longer feature the Broadway musical “Jersey Boys,” according to a recent update from Norwegian Cruise Line.

In a notice sent to upcoming guests, the cruise line confirmed that the production has concluded and will be replaced with a variety of alternative live performances.

“As we prepare for your upcoming voyage, we want to share a quick update about our entertainment lineup. ‘Jersey Boys’ will be concluding its run in the Bliss Theater,” Norwegian said in the letter distributed in late January.

“While we know this change may come as a disappointment, we are refreshing our offerings with a rotating collection of performers chosen to surprise, delight and keep your evenings just as memorable,” the company added.

Norwegian explained that the refreshed program will feature comedians, magicians, jugglers, and other specialty entertainers “who each bring their own spark to the stage.”

Guests are encouraged to reserve seats for the new shows once onboard, either by visiting the box office, using the Norwegian Cruise Line app, or through the interactive television system in their staterooms.

“We’re here for you every step of the way, and we’re committed to making this cruise not just enjoyable but unforgettable,” the company said.

As previously reported, Norwegian Cruise Line has been gradually removing Broadway-style productions across its fleet. The strategy was first announced in mid-2023 as part of a broader refresh of onboard entertainment and theater programming.

At the time, Norwegian said the shift was intended to “elevating the offerings” in order to “exceed the expectations” of guests. In 2024, the company further noted that the updated entertainment model was delivering improved ship return on investment.

According to Norwegian, the new approach focuses on shorter, high-energy productions developed in-house in Tampa, featuring smaller casts. The change has also reduced the number of revenue-generating cabins required for large theatrical casts, while lowering licensing costs associated with Broadway productions.

Norwegian added that, at the time of the transition, the highest-rated shows across its fleet were those with the smallest casts.