TUI Reports Strong EBIT Growth in Cruise Segment

A view of the Mein Schiff 4 cruise ship from beneath the bow
Corporate News Cruise Industry
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Updated Published

TUI Group released its full-year 2025 results on Wednesday, highlighting a significant rise in earnings from its cruise division. Underlying EBIT for the segment reached 481.1 million euro, an increase of 28.5 percent compared to the previous year.

The company’s cruise operations span 18 vessels across its TUI Cruises, Hapag-Lloyd Cruises and Marella Cruises brands.

According to TUI, the improved performance was supported by stronger occupancy levels and expanded capacity. Passenger cruise days grew by 18 percent, driven in part by the introduction of the Mein Schiff Relax and the first full year of service for Mein Schiff 7.

Occupancy reached 98 percent for the TUI Cruises brand, including Hapag-Lloyd Cruises, while Marella Cruises reported an even higher rate of 99 percent.

Average daily rates rose as well, coming in at 234 euro for TUI Cruises and £202 for Marella Cruises: an increase of 4.3 percent year over year.